Wednesday, November 07, 2007

Happy in Ecuador!

While traveling through a banana-producing part of Ecuador (Valencia, on Nov 5, 2007) I was happily surprised to see a familiar logo - the RAINFOREST ALLIANCE which I helped get off the ground in 1987 in New York when I was a founding board member!)

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From larg multinational corporations to small, community-based cooperatives, we involve businesses and consumers worldwide in our efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

We set standards for sustainability that conserve wildlife and wildlands and promote the well-being of workers and their communities. Farms and forestry enterprises that meet our comprehensive criteria receive the Rainforest Alliance certification seal. We also work with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.

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